The 4P's of Marketing - Market Plan Component

After having that great ideal of yours about what you want to do i.e product/services, you'ld need to
examine how to make your product/services known and make
sales, and that requires the 4P's of marketing, which is of great necessity to make a good and successful business.

4P's = PRODUCT + PRICE + PROMOTIONS + PLACEMENT

PRODUCT: This is the services or product you would deliver to your beneficiaries. This is the first 4P's of marketing, if not available other P's don't apply.

PRICE: The amount which could be zero, that you charge your beneficiaries. 

Note: For product or services in a social enterprise, the price may not entirely cover the cost or expenses i.e you may choose not to charge your enterprise 
But there are four types of price:

⏩ Subsidized (Free)

⏩ Cost-Based

⏩ Market-Based

⏩ Value-Based

⏩ Ability to Pay

PROMOTION: Describes what you will do to make sure your beneficiaries are aware of your product or services. Basically it is your "MARKETING PLAN ". 

Types of Promotion

⏩ Word of Mouth

⏩ Partner Promotion

⏩ Advertising (Print, Web, Radio, TV)

PLACEMENT: Is your distribution methodology, describes how you would deliver the product.

Typical Distribution Channel

⏩ Use an existing channel

⏩ Use an existing social group to create a channel

⏩ Set up completely new channel

After analysing the 4P's of  marketing for your business you should be able to communicate well with your beneficiaries with your product/services.